In this episode of Digital Icons, Stephen Honight, the ecommerce and marketing lead lead at Pukka Herbs discusses how targeted marketing can help brands keep their cost of acquisition as low as possible. Stephen Honight also explains how ecommerce has boosted online sales, as many prospective customers check out products online before purchasing offline. With wellness, being one of the biggest sectors in e-commerce, Stephen Honight as a player in this sector, explains how personalization has fueled this growth. Honight also touches on voice commerce, and the potential which it has for ecommerce.
About Stephen Honight
With a background in engineering and finance, Steve has spent the last decade in the eCommerce space; as a channel manager for established firms; a category lead for fast scaling eCommerce sites and through his own agency, building, running and selling eCommerce and Amazon stores. His speciality is the Amazon Marketplace - ensuring listings are merchandised ready for search and then executing programmatic display and pay per click adverts, driving geometric growth in sales and awareness for consumer products within the online space.
About Digital Icons from eCommerce Next
Conceptualized and designed by Ecommerce Next, an independent media organization focusing on eCommerce and PIM, Digital Icons provides byte-sized tips, advice, and best practices to aspiring digital entrepreneurs. With a vision to capture unique experiences of industry experts from around the world, Digital Icons series offers insights beyond borders with real business impact. For more information, please visit https://www.ecommercenext.org
About Stephen Honight
With a background in engineering and finance, Steve has spent the last decade in the eCommerce space; as a channel manager for established firms; a category lead for fast scaling eCommerce sites and through his own agency, building, running and selling eCommerce and Amazon stores. His speciality is the Amazon Marketplace - ensuring listings are merchandised ready for search and then executing programmatic display and pay per click adverts, driving geometric growth in sales and awareness for consumer products within the online space.
About Digital Icons from eCommerce Next
Conceptualized and designed by Ecommerce Next, an independent media organization focusing on eCommerce and PIM, Digital Icons provides byte-sized tips, advice, and best practices to aspiring digital entrepreneurs. With a vision to capture unique experiences of industry experts from around the world, Digital Icons series offers insights beyond borders with real business impact. For more information, please visit https://www.ecommercenext.org
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