Wednesday 29 April 2020

3 MOST Persuasive Marketing Strategies To BLOW UP ANY Business | Eric Graham & Sebastian Beja

Ever wondered how you can persuade and convert customers into buyers? Eric Graham shares his Expert Insights to immensely grow your business using videos. Subscribe for more interviews with Big Kahunas https://pxlme.me/SubscribeNow
Video Notes:
New and even seasoned funnel hacking whizzes sometimes fall into the idea that marketing strategies can be a one-size-fits-all approach. Eric Graham weighs in on the importance of continuous improvements in this regard. Multivariate tests to check the responses to persuasive ability ensures consistent conversions from customers to buyers.
Here are Eric’s Expert Insights which can help in successfully implementing marketing strategies:
Tailor marketing strategies to a specific target market. A single marketing strategy may not necessarily yield the same results for a differing target audience.
Conducting varied split tests is key. Focus first on the wildly different elements like page layouts, introductions, hooks, stories or price points to find out how you can improve your funnel hacking or digital marketing strategies.
Execute split tests effectively by having an in-depth understanding of buyer psychology. Identify what customers are responding to and how their emotion influences buying behavior. What you offer should be congruent with what the market actually wants to buy.
Eric talks more about how one can leverage the knowledge of buyer personalities to utilize the “80/20” principle to its full advantage. He shares this top-secret further in this interview.
Video timeline:
03:05 Erics 3 Expert insights from his 30,000+ marketing tests
07:38 Why you need to continuously optimize your sales funnel/offer
11:45 Why testing big things in the beginning is more important than small tests
14:00 The 80-20 principle in marketing
17:27 How to target your Top 4% customers
About Eric Graham:
The “Godfather of Persuasive Video” - He helped scale an advice dating company to more than 100 Million Dollars. He is known as one of the leading authorities in the world in conversion, persuading and selling using online video. The webinars and video sales letters Eric has created for his clients and his own offers have generated over $500,000,000 in total sales. He has over 20 years experience in conversion and arguably is one of the top minds in the field on how to get your existing customer to buy more from you
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